Today we had a really interesting day with a Toy Online Seller in London. The business, a manufacturer of hand-made toys, is selling successfully on Marketplaces ( eBay, Amazon) and Website. We were booked to help the business grow across all channels and find new channels to grow the existing business. So, we spent the day discussing:
#1 How business could effectively use Amazon FBA?
FBA is a good option for many businesses but not for all. With our experience of helping sellers across many categories, we were able to help business decide the right way forward.
#2 How to expand sustainably across Europe ?
Whilst Amazon is relatively easy platform to expand into Europe and so is the eBay, we focussed our discussion most profitable products to sell in Europe.
Additionally, we found out Amazon US as a very lucrative market which could be true for many retailers. We used Amazon research tools to help out estimated sales for our product category which helped to make a right decision.
#3 eBay and Amazon SEO.
eBay and Amazon are relatively easy platforms to use and can be mastered in a day but experience always helps. We discussed proven strategies to get on the top of eBay and Amazon search results.
#4 How to leverage Amazon Marketing options ?
Amazon is an innovative retail channel and most fail to take full advantage as there are very less information out there. During this discussion we were able to include best practices of using Amazon PPC.
Additionally, we discussed how Amazon Vendor account could benefit the business with increased sales.
#5 Choosing the correct Multichannel platform.
This was an interesting discussion as there are so many out doing similar stuff. We took “business & user centric” approach which enabled us to finalise the right channel to consider.
Further more, we discussed how we can grow website sales with Google Shopping and Social Channels. It was a really enjoyable day and we ended the day with a strategic plan for the business. We are increasingly seeing businesses demanding for one to one session to develop the business are we are getting better at this. Free resources like webinars and blogs does help to understand so called “expert” opinion but personalised session like today aims to help business grow.
We can help your business grow too on Marketplaces and through your own website. So, get in touch today to find out how we can help.