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Exclusive Interview with AmafestUK Speaker – Jess Howes

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AmafestUK , a dedicated full-day Amazon Seller’s Conference is less than a month away. The venue and drinks are sponsored by UK Fast, Manchester.

This conference holds a lot of value to both Seller Central and Vendor central users with talks from over 10 world class Amazon experts.  The talks include optimisation, advertising to private labels. Check out our in-house marketplace expert’s interview.

 Jess Howes – Increase Conversions & Sales with Amazon Listing Optimisation

 

AmafestUK_Jess Howes

What can people expect to take away from your talk at Amafest 2019?

Tips on how to optimise their product pages to help improve conversion rate and sales.

Can you tell us a little bit about your background? What experience do you have working with Amazon?

I started my career working at an agency where I worked with several e-commerce clients. Then, 3 years ago I started working client-side for a company, which is where I first started working with Amazon. 3 years later and I am now freelance, working with some of the best UK brands.

Do you think Amazon is a threat to traditional brick and mortar retail?

Definitely. Amazon is making it easier and easier and more convenient for shoppers to sit at home and order. Especially now you can order and even set up repeat orders via Alexa!

What are the main benefits of selling products on Amazon as opposed to other platforms such as eBay?

Amazon has spent time building the trust of consumers, which gives them a competitive edge over eBay.They also have the well-trusted and well-loved Prime programme. It is also a benefit in itself that in 2018 it was estimated 51% of shoppers started their online shopping journey on Amazon, and that 35% of UK online spend goes through Amazon. 

What’s your top tip for someone who is just starting to sell on Amazon and someone who is trading for a few years?

Optimise product detail pages for search, and continually improve them by adding new keywords, additional content (EBC/A+ Content). Amazon is a crowded marketplace full of competition and shoppers aren’t just going to stumble upon your product. You need to help them find it.


Get your AmafestUK ticket — https://amafestuk.com/

 

 

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