Amazon Strategies

Getting the most out of Amazon Product Search Terms

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Amazon’s Search term tab gives unique opportunity for every Amazon seller. The opportunity here is rank for the search terms that are not presented on any part of the product listings page because any part of listing page is currently ranked. And repeating any search terms here is waste of time. Here are few general best practices:

  • You do not need to enter common misspelling
  • It isn’t necessary to duplicate title keywords; it is better to use additional terms to generate a wider range of customer search hits.
  • Use single words terms for Gifts for the Bride Bridesmaid Gifts Candle Wedding Day Gift White Gorgeous Jar, then that is what customers must type. However, by listing these terms separately, you allow for more combinations, such as bridesmaid gift, wedding candle, and wedding day gift. It is best to experiment these in a list of products to see the difference in sales.
  • We don’t need commas in between as we are using one set of keyword/ phrase per line

We recently experimented to check if it helps to put important words at the onset of the field compared to the end of the field. And, we found no difference. We also found that we were driving customers to the product page rather than our page when we are not winning the buy box. So, our time will be better spent on product pages where we are wining the buy box. The images below shows what we did and the result.

Getting the best out of Amazon Search terms - daytodayebay

Getting the best out of Amazon Search terms - daytodayebay

Getting the best out of Amazon Search terms - daytodayebay

 

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