Ever spotted a product on Amazon.co.uk with a strikethrough price next to the current one – like “Was £20, Now £15”? It’s a clever way Amazon helps shoppers spot a bargain and make smarter buys. But how does it all work behind the scenes? Let’s break it down simply, no faffing about.
These crossed-out prices give a quick comparison, so you know if it’s a genuine deal. Amazon only displays them when it makes sense – based on real data from sales.
The ‘Was’ Price – The Real Scoop
The ‘Was’ price is the price paid for the product on Amazon.co.uk over the last 90 days. The discounted price is the current real discounted price.
Here’s a tip if you’re launching a product: Don’t slash the price straight away if you want that satisfying “Was” strikethrough to appear. Why? Amazon needs sales history at the full price. Jump in with a big discount from day one, and you’ll just show the lower price – no “Was” to make it look like a steal.
The fix? Sell at your normal price for a bit first. Once the real price is locked in, drop the price and watch the “Was” magic happen. It makes your deal pop and can boost conversions.
Got a launch coming up? Get in touch, I’d love to chat.
