Creating content rich product listings helps buyers to make a right purchase decision. On this context eBay has been liberal allowing sellers to include full HTML and java scripts. In contrast, Amazon has always limited seller’s ability to add HTML features and usually this has been limited to bold, paragraph change, bullet points. This is based on what we have used ourselves. However, you can find a list of allowed HTML on this Amazon help page.
If you are a brand owners you can use the following copyright and trademark symbols in your Amazon Product Features or Descriptions:
© for Copyright Symbol ©
™ for Trademark Symbol ™
® for Registered Trademark Symbol ®
We suggest to do your own experiment and you may find some html working on one category and not in another. Once you have created HTML your Amazon product listings looks like the one below. First picture shows desktop view and the later two mobile view.
Recently we have spotted a listing with a YouTube video link and this listing has been there for a while looking at its number of product reviews. We understand seller is doing their best to give better customer experience with a video and it looks like Amazon is quite happy with it. Here’s the product listing with video link on Amazon. If you want to find out what Amazon says about adding video link checkout this Amazon seller forum discussion.
We understand that Amazon is trying to give better customer experience with faster page load time however, this contradicts with its own product listings and vendor product listings with full HTML features.
Have you tried any other HTMLs ? Let us know.
