Rule-based bidding is a smart way to take the guesswork out of Amazon advertising. Instead of manually adjusting bids every day, you set a clear performance target and let Amazon do the work.
In this example, we used rule-based bidding with a ROAS target of 8. This means the system automatically increases or decreases bids for each ad impression, aiming to deliver £8 in sales for every £1 spent on advertising.
We applied this strategy to a struggling campaign on 23rd February. Within just one week, the ROAS showed a clear and positive improvement.
While rule-based bidding doesn’t work perfectly for every campaign, it’s definitely worth testing — especially on your weakest performing campaigns.
If you want expert help getting the most from your Amazon ads, our Amazon ad agency can help you test and optimise strategies like this to deliver better results.
