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International Trade

Introducing Freight Forwarders

Amazon Freight Forwarder refers to a third-party logistics (3PL) company that provides shipping and freight services for businesses selling products on Amazon. Forwarders specialise in coordinating the transportation of goods from the seller’s location (manufacturer or warehouse) to Amazon’s fulfilment centres. A typical freight forward use is shipping your products to Amazon US from the UK. 

What Does a Freight Forwarder Do? 

A good freight forwarder handles various aspects of the shipping process, including:

  1. International shipping: Coordinating the movement of goods across borders for sellers who import products from overseas manufacturers or suppliers.
  2. Customs clearance: Assisting with documentation and compliance requirements to ensure smooth customs clearance of goods at international borders.
  3. Freight management: Selecting the appropriate shipping method, carrier, and routes to optimise cost and delivery time.
  4. Warehousing: Some freight forwarders offer warehousing services, where they store inventory on behalf of sellers until it’s ready to be shipped to Amazon’s fulfilment centres.

How Do I Choose a Freight Forwarder?

The essential criteria in selecting a freight forwarder can vary depending on your specific shipping requirements and business needs. However, some key factors to consider when choosing a freight forwarder include the following:

  1. Experience and Expertise: Look for a freight forwarder with a proven track record and extensive experience handling shipments similar to yours. Their expertise in logistics, customs regulations, and specific industries can significantly impact the efficiency and success of your shipping operations.
  2. Reliability and Reputation: Check the freight forwarder’s reputation in the industry, including customer reviews and references. A reliable and reputable forwarder will likely provide quality service and timely deliveries.
  3. Global Network: If you engage in international trade, choose a freight forwarder with a broad global network of partners and carriers. This ensures they can handle shipments to and from various countries with ease.
  4. Insurance Options: Inquire about the freight forwarder’s insurance options to protect your shipments against loss or damage during transit. Adequate cargo insurance coverage is essential for added protection.
  5. Customer Service: Assess the freight forwarder’s customer service and responsiveness level. Clear communication and accessibility are crucial for smooth coordination and problem-solving during shipping.
  6. Technology and Tracking: Check if the freight forwarder offers advanced tracking systems and technology that allow you to monitor your shipments in real time and provide timely updates to your customers.
  7. Compliance and Regulations: Ensure the freight forwarder is well-versed in import and export regulations, customs procedures, and compliance requirements. They should be capable of handling all necessary documentation accurately and efficiently.
  8. Specialised Services: If you have specific shipping requirements, such as handling hazardous materials or temperature-sensitive goods, ensure the freight forwarder has expertise in providing technical services.

Overall, the best freight forwarder for your business will be one that aligns with your shipping needs, offers reliable service, and demonstrates a commitment to ensuring the smooth and efficient transportation of your goods. Take the time to research and compare different freight forwarders to make an informed decision that supports your business goals. To help you get started, talk to these freight forwarders:


In conclusion, freight forwarders play a crucial role in the supply chain of Amazon FBA sellers. They streamline the shipping process, provide expertise in international logistics, and offer cost-saving opportunities. By partnering with a reputable freight forwarder, sellers can expand their global reach, enhance the customer experience, and focus on growing their e-commerce business.


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