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Learn to Advertise on Amazon


A recent Amazon case study features Indigo Jamm’ success story. With the use of sponsored ad campaigns, Indigo Jamm’s average monthly Amazon sales increased by 217% compared to those of the previous three months. 

It is a real success story that shows just how powerful Amazon Advertising is. Amazon’s Advertising offers solutions across the complete marketing funnel. Advertising enables you to build your brand and to help you reach a wider audience; and ultimately, increase sales.

For most sellers on Amazon, search marketing offers the first step into the world of Amazon Advertising, so this is where we’re going to keep the focus of this guide. Amazon offers three main types of advertising for both Seller Central and Vendor Central users. 

Sponsored Product Ads (SPAs)

Sponsored Product Ads are usually the initial starting point for an Amazon seller. They’re the ad you see displayed at the top or bottom of a search results page and on a product page.

Sponsored Brands (SBAs)

Formerly known as Headline Search Ads – these ads are displayed across Amazon, but most commonly seen above the search results. Sponsored Brands allows advertisers with the brand registry to display three products and their brand logo, along with some text. This ad type is fantastic to generate brand awareness of your products and it can be used to promote your Amazon Brand Store too. 

Sponsored Display Ads (SDAs)

This ad type targets products, categories and audiences engaged with your products or similar products. This enables you to create cross-sell or upsell opportunities on your product pages, get sales from a competitor product page or position your products with complementary items. 

With this Amazon advertising book, you will:

  • Understand how Amazon Advertising works,
  • How to create your own Amazon Advertising strategy,
  • How to get started with Amazon Advertising and 
  • How to take your campaigns to the next level.

Buy A to Z Guide to Amazon Advertising from Amazon

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