A short while back I wrote a guest post on Tamebay on How to get started: Google Product Listing Ads. I am simply adding onto that post to show you how you can optimise your ads by removing non-performing keywords. In other term, how you can stop keywords that is costing you money but not giving you conversion. Sounds a good idea ? I have put together few slides to show you how you can do this from your Google Adwords simply by finding keywords and adding them in your “Negative Keywords” list.
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