In this blog post, we’ll look at the new Amazon Sponsored Product Dayparting feature and how to utilise it to increase your sales effectively.
What is Dayparting?
Dayparting is a strategy that involves adjusting your ad bids based on the specific time of day.
You can specify the start and end times for each daypart and the percentage of your regular bid you want to increase. The decrease feature is not available.
Benefits of Using Dayparting
- Increased sales: By targeting the correct time, you can increase your chances of winning the bid and displaying your product to potential buyers.
- Improved ROI: By adjusting your bids based on the time of day, you can ensure that you are paying the most efficient prices for clicks and conversions.
- Reduced waste: By limiting your bids to times when your product is most likely to sell, you can reduce wasted ad spend.
How to Use Amazon’s Sponsored Product Dayparting Feature
To use Amazon’s Sponsored Product Dayparting feature, follow these steps as seen in the screenshot below:
- Click on the “Campaign Settings” tab.
- Under the “Bid Strategies” section, click on “Schedule Rules”.
- Click on “Add Schedule Rule”.
- Specify the start and end times for each daypart.
- Enter the percentage of your regular bid you want to increase or decrease for each daypart.
- Click on “Create Rule”.
Testing and Optimising Your Dayparting Rules
Testing and optimising your dayparting rules is essential to ensure they work effectively for your product. You can monitor your sales after implementing new dayparting rules. You may need to adjust your rules based on your results.
In the example below, the rule was applied on the 22nd of November to increase bids by 15% Monday – Thursday from 0800 am to 0800 pm and as a result:
- impressions and clicks increased
- orders increased
So, there is a positive result with this day’s parting rules.
So, based on this results Amazon’s Sponsored Product Dayparting feature is a powerful tool that can help you increase your sales and improve your ROI. By carefully selecting the times of day to target your ads, you can ensure that you are reaching the right customers at the right time.
For comprehensive guidance on mastering Amazon Advertising:
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