Tag Archives: Amazon sponsored Ads

Amazon Events

BrightonSEO – Amazon Sponsored Ads Beyond basics

BrightonSEO - Amazon Sponsord Ads Beyond Basics - Daytodayebay

It was another fantastic opportunity to speak at the biggest search marketing conference in the world, #BrightonSEO. I spoke about ‘Amazon Sponsored Ads: Beyond basics’, and my talk revolved around how to get best out of ads spend on the Amazon platform, and whether it really does work.

My talk was followed by my good friend Darren at digitl, who spoke about getting a competitive advantage on eBay. The key points to take away from my talk were:

1. Use Automated Ads for keyword harvesting
2. Keep Automated Ads on all the time, so that your product appears on product details pages
3. Allow enough bid so that you get enough data. They may waste your budget for some time
4. Find ACoS “sweet spot” so that you know you are making profitable sales from sponsored campaigns
5. Invest more on keywords that are converting in your automatic ads
6. Consider brand awareness ( clicks/impressions) as your performance indicators

I have been working with Amazon sellers for the last 10 years and I have seen competition getting tougher and tougher every year. Amazon sponsored ads are not just an option anymore: use it wisely to get a longer-term return, rather than short-term ROI (Return on Investment). Check out more on my slide-deck, and if you have any questions or need help please get in touch.

Please follow and like us:
error0
Read More
Amazon

Introduction to Bid+ ( Amazon Sponsored Ads )

Bid + on Amazon Sponsored Ads Daytodayebay

Bid+ functionality, available in Amazon Manual Sponsored Ads, is a setting in Campaign Manager that gives you an
opportunity to show your product ads on the top of customer search results.

If you have never noticed it before go to Campaign Manager > Click on Campaigns > Campaign Settings. When you turn on Bid + Amazon can increase the maximum bid for your ads up to 50% more than your default bid when ads are eligible to show at the top of search results. If your ad is not eligible to show Amazon will not increase your bids.

We have trailed Bid + on several Amazon accounts we handle and received positive result. The screenshot below shows impressions, clicks, average cost, total spend and sales.  Out of total spend of  £28.10 spend the return was £423.91.

Therefore, the ROAS is a ratio of 15 to 1 (or 1500 percent) as £423.91. divided by £28.10 = £15. Image result for prabhat shah

Revenue: £423.91.
___________________ ROAS = £15.00  OR 15:1

Cost: £28.10

For every pound that the company spends on its Amazon Bid + Sponsored campaign, it generates £15.00 worth of revenue. So, this is worth looking into. If you need any help, please get in touch today to discuss your Amazon Advertisement campaigns.

Bid + on Amazon Sponsored Ads - Daytodayebay

Please follow and like us:
error0
Read More
Amazon Strategies

Amazon Automatic PPC is a great way to increase sales

Amazon sponsored Product Step by step guide - daytodayebay

Amazon PPC Ads or Amazon sponsored Ads are great way to increase visibility and add new sales. We handle handful of UK Amazon accounts and we thought you’d like to find out how to set one up for yourself. So, we have sent a written a guest blog post for our very good friends at Tamebay. You can read more there >

Amazon PPC Improves Sales - Daytodayebay

Please follow and like us:
error0
Read More
footer content
error

Enjoy this blog? Please spread the word :)