Terapeak recently introduced Product Research 2.0 function which is another way to learn more about competition. Before recent changes we used to be able to see top seller’s ID, a powerful tool for many sellers. This post is all about my observations on new research function
The *New* Sellers Tab
I searched for “organic coffee beans” using Product Research 2.0 and screenshot above shows the information I get that matched my search:
- Anonymous sellers
With new policy seller’s IDs are hidden which used be powerful tool for competitive analysis before.
Here’s a comment on recent Tamebay article:
“After 6 years of a terapeak subscription, I have just cancelled because of this. It was all I used it for. Is another company going to fill void? Could someone post a link?”
- Number of items sold
Historical number of items sold helps to decide whether the product I am looking for actually worth investing.
- Average transaction price
Average price helps me decide a price point and perhaps helps making that sourcing decision.
- Average shipping cost
Shipping cost is going towards “0” and it is now acceptable practice to include postage on item price. In this particular example there are some sellers with £4.00 shipping charge on average.
- % of Listings with free shipping
Over 90% of listings with free delivery, this is suggesting me to adapt free shipping.
- Total Transaction value
This gives me total value of sales to help me decide if my venture is worth any penny.
All in all, this is certainly a helpful tool for new sellers to measure competition. The sortable list allows to correlate item sold, average price, shipping and total sales. E.g. sorting by number of total item sales shows how many items were sold corresponding to the average price.
Other interesting result
Many sellers I work with like to keep track of few of their competitors. E.g. If you are in a “Small Kitchen Appliance” category, you’d like to keep track on Andrew James brand. They are one of the top sellers and they sell on most marketplaces including Tesco. We can track their performance with new sellers tab.
The screenshot below shows all we discussed above just based on my search query “Andrew James”. I can see their sales, item sold and price on a particular product category
To see a good result use filters like below to avoid auctions or private resellers.
Another interesting addition to the recent changes is the ability to search with EAN. The screen shot below shows how to use filter to get result.
This screenshot below shows information we already discussed with the time frame but only based on EAN. Given that EAN is correctly entered on listings, the results will tell me information on exact product I am looking for. This is fantastic !
I hope you found these information useful. Let me know your thoughts.
Here at DaytodayeBay, we use research tools like Terapeak to provide marketplace consultancy on eBay. We have also written a sort case study of how we have made improvements on one of the eBay accounts we worked in the past.
We have worked with sellers on various categories and helped them develop and optimise their business. I’d love to help you, please get in touch.