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Amazon Strategies eBay Strategies eCommerce

Which Multi-Channel Software should I go for ?

Which Multi-Channel Software should I go for

UK eCommerce is expected to rise by 12% in 2013. We have seen quite a lot OFFline retailers jumping in and those selling on one platform, extending their reach to other platforms. Those retailers will only survive who is “anytime anywhere”. They need to be on eBay, Amazon and Rakuten Play. For obvious reasons we have seen many multichannel software coming to the market with an aim to simply the life of retailers combining inventory, orders and listing management; reducing labour cost and ultimately raising efficiency of the operations with incremental sales.

These multichannel sales software come in all shapes and sizes. Here are five of them:

  1. Channel Grabber
  2. Seller Express
  3. Seller Dynamics
  4. Store Feeder
  5. Linnworks

Each of them have their own way of saying they are the best. If you are in confusion, simply list what your business require and match them with the software features. You are sorted!

When I look at these software I see more similarities and than differences. They all do the same function because most of the businesses want similar things. However these are some differences you will see on them:

  1. Level of Customer Support
  2. Account Management
  3. Ability to customise
  4. Cost

Personally, I would like to see high level of customer support initially to walk me through setup and usage. I would prefer to talk to one person so that he/she knows history of the problem and we understand each other. Secondly, I would like my account to be looked at every now and alert me if there is something wrong or if I am doing well with incremental sales generated due to this software. I would also like to have some bits customised due to technical reasons which would help me not to change much in my 10 years operation. Finally, it would be great to have all these above at the best price possible. A big NO if I have to give away 1.5% of my hard earned sales!

I would love to know what you want your multichannel software to do and if you have used one let me know how you got on with it?

Note: You can follow poll on LinkedIn “What is the best Multi-Channel Software you have seen so far?”

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