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Amazon Branding

Amazon brand story – FAQs

Q: What is Amazon Brand Story?

A: Amazon Brand Story is a feature introduced by Amazon in 2020 to help companies stand out in the marketplace. It is a continuous scrolling carousel that can add modules, such as text-based modules, links to ASINs, and media set modules.

Q: How do I build an Amazon Brand Story? 

A: To build an Amazon Brand Story, go to the ‘Advertising’ section on Seller Central or ‘Merchandising’ on Vendor, choose A+ Content Manager, and then click “Start Creating A+ Content” and choose “Brand Story” to open the modular Brand Story builder. It consists of a background image and modules that sit on top of it.

Q: Should my company have an Amazon Brand Story? 

A: It depends on your company’s branding, mission, and story. If you have a strong brand that speaks volumes about who you are and why people should buy from you, then this feature is a must. However, if your company doesn’t have a strong brand or story, it may be better to let the A+ content shine with product information.

Q: What are the best practices for an Amazon Brand Story? 

A: The best practices for an Amazon Brand Story include humanising your brand, keeping it brand-focused, highlighting what sets you apart, helping shoppers understand the feature, and not overdoing it with too many modules or product options.

Here’s one Brand Story we created recently:


Q: What are the benefits of Amazon Brand Story? 

A: Amazon Brand Story helps companies showcase their branding, mission, and story, which can help them stand out from competitors and provide a better shopping experience for customers.

Ready to take your Amazon listings to the next level? Contact our team of Amazon experts today to learn more about how we can help you create a compelling Brand Story and optimise your sales on Amazon.

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