Amazon UK Custom is geared towards loyal Amazon customers and allowing them to customise products like cups, clothes, mats and more. They’ll be able to personalise these products with text, photos and so on.
It is an ace for any UK print business as it avoids any foreign competition due to the fact all products are unique, there is no buy box fight or listing hijacking which you’d get normally on any other product.
Want to get started with Amazon Custom? We have put together a helpful FAQ below…
Is there actually any demand for personalised products on Amazon?
Yes. Check out this estimated monthly revenue from AMZScout. The average total orders a month is estimated between £600 to £3000.
What is the feedback from customers on Amazon Custom products?
Feedback appears to be good, and customers are finding it really easy to use.
Why not just keep custom on my website?
Majority of customers start their product search on Amazon and trust Amazon massively.
Can you customise via a mobile device?
Why not follow the same process of listing as you do with other products?
Listing products like a normal product slow down order processing time as customers need to send a separate message about customisation, whereas Amazon Custom allows you to customise during the checkout process.
Where do you see customisation?
Order details page.
Is bulk listing an easy process?
Yes. For text customisation, Amazon Custom provides an Excel template to help you configure your products. However, for image customisation, you will need to set up one by one.
Is there a third-party tool that can integrate with Amazon Custom?
Yes, an ERP solution like Khaoscontrol cloud can integrate very easily.
You can adjust your handling time based on how long you take to prepare the product. Please note, it is always best to keep your handling time as low as possible.
Can you personalise cards from a company in bulk?
Yes. See the example below.
Are there branding options?
Yes, Amazon stores like this are available which helps to drive traffic back to another page of the site.
Check out full guide on Amazon, creating a listing to customisation:
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