If you are thinking of opening second Amazon account please be sure to check with Amazon before going ahead. Simply email them about your intention of opening second account via contact us and they will get in touch. According to Amazon policy, creating Multiple Seller Accounts without prior approval can result in the termination of all associated transaction accounts.
Once you have contacted seller support they will get back to you asking you to contact seller performance via email (email@example.com). Also they will ask you to reply email directly from your registered email address with answers to these questions:
1. Provide an explanation of the legitimate business need for a second Seller Account.
Example Answer: – We would like to build our new branded store and increase SKUs on them. We are also intending to us FBA for this store.
2. Have a Seller Account in good standing with excellent Customer Metrics.
Example Answer:- We have existing store with excellent customer service ratings
[ Store link ]
3. Have a separate e-mail address and bank account for the new Seller Account.
Example Answer:- Yes we have
4. Not intend to sell the same products in both Seller Accounts.
Example Answer:- We don’t have intention to sell same products on both accounts as we want to build only new brand products on new account.
As long as you maintain Amazon’s policy there will be no issue with your second account on Amazon. We manage Amazon accounts for our clients and we’d love to help you if you have any questions.