Amazon is now the first port of call for online shoppers in the UK. This brings an opportunity for marketers to provide managed services to retailers and brands.
Sellers are attracted to Amazon as it brings a massive selling opportunity at a low level of investment. If you begin by selling on your own company website, it takes a lot of investment to get the website live and running, and this would be followed with a huge cost on SEO and paid ads. Amazon takes this barrier away from the seller, and the potential for selling and success as a business is huge. This is why marketers are keen to help their existing and new clients increase sales with Amazon.
Marketers are undoubtedly very competent with Google, but not Amazon. It demands a little more than Google knowledge of keywords and ranking, it requires knowledge of how to actually run an Amazon Marketplace store. It is also very important to understand Amazon’s various layers, i.e seller central, vendor central, drop ship, FBA and FBM.
All this experience with Amazon can only come from years of running Amazon stores and having the experience first-hand. This is lacking in the digital marketing industry, and it cannot be learned with the Google Adwords Academy training, or with any certification created to give you a badge. When it comes to Amazon training, the experience is far more valuable than a certificate!
This is where our Amazon training courses help. It was created with years of account management experience, and working directly with clients to optimise their sales. It is practical and provides the seller experience and training alongside Europe’s largest SEO conference, BrightonSEO. Our Amazon session has been attended by brands such as Lego, Canon and digital marketing agencies.
Recently, a bespoke session was delivered in-house to Leicester’s popular digital agency, Xenon. The focus of the day was to understand how Amazon’s various layers work together. Going forward, Xenon’s team are fully capable of helping brands and retailers increase their presence on Amazon, as they do with Google.
If you are looking for bespoke in-house training based on years of practical experience and expertise, please feel free to get in touch.