Some time ago we wrote about Amazon’s Early Reviewer Program in the US, and it was a successful programme for several of our clients, as seen from the screenshot below. Now that it is available in the UK, retailers should take advantage of it to increase and gain more “authentic” reviews.
This programme in itself shows how important reviews are to buyers to encourage conversion, and we all know that with the more conversions we get the higher the ranking of our products. Check out some of Amazon’s Early Reviewer Program FAQs below.
Which SKUs are eligible to be enrolled in this program?
Is it available in the UK?
Yes but your UK reviews are shown in other EU platforms too. This is provided that they share the same ASIN.
Am I guaranteed a 5 * reviews?
No, it is not guaranteed 5 *, you will get an honest review.
What’s an incentive for the reviews?
Reviewers get an Amazon gift card after the review is sent.
Is it max 5 reviews that Amazon help with?
Amazon will continue to request customer reviews for a year or until you have 5 reviews.
How much does it cost? Am I paying per review?
£60.00 for each SKU. If you have a parent listing then you will just enrol one product. The charge applies as soon as you start getting 1 review.
So, based on the US account, the program is successful and will definitely help you get those early reviews. We hope to see this roll out to other EU platforms too.