[position] => 1
    [fixed_position] => on
    [theme_sticky_selector] => 
    [display_scroll_offset] => 100
    [height] => 0
    [position_offset] => 0
    [display_after] => 1
    [animate_delay] => 0.5
    [auto_close_after] => 0
    [reopen_button_image_url] => 
    [reopen_button_offset] => 0
    [keep_closed_for] => 0
    [keep_closed_cookie_name] => wpfront-notification-bar-keep-closed
    [max_views] => 0
    [max_views_for] => 0
    [max_views_cookie_name] => wpfront-notification-bar-max-views
    [hide_small_device] => all
    [small_device_width] => 640
    [small_window_width] => 640
    [message] => All of our Training Courses are available online as self-paced learning. 
    [display_button] => on
    [button_text] => Find out More 
    [button_action] => 1
    [button_action_url] =>
    [button_action_new_tab] => on
    [button_action_url_noopener] => 1
    [button_action_javascript] => 
    [filter_date_type] => start_end
    [start_date] => 
    [start_time] => 
    [end_date] => 
    [end_time] => 
    [display_pages] => 1
    [include_pages] => 
    [exclude_pages] => 
    [landingpage_cookie_name] => wpfront-notification-bar-landingpage
    [display_roles] => 1
    [include_roles] => []
    [bar_from_color] => #231f20
    [bar_to_color] => #231f20
    [message_color] => #ffffff
    [button_from_color] => #ffd22d
    [button_to_color] => #ffd22d
    [button_text_color] => #231f20
    [open_button_color] => #00b7ea
    [close_button_color] => #555555
    [close_button_color_hover] => #aaaaaa
    [close_button_color_x] => #000000
    [custom_class] => 
    [custom_css] => 
    [last_saved] => 1648500299
Amazon Strategies

Amazon UK Early Reviewer Program FAQs

Some time ago we wrote about Amazon’s Early Reviewer Program in the US, and it was a successful programme for several of our clients, as seen from the screenshot below. Now that it is available in the UK, retailers should take advantage of it to increase and gain more “authentic” reviews.  

This programme in itself shows how important reviews are to buyers to encourage conversion, and we all know that with the more conversions we get the higher the ranking of our products. Check out some of Amazon’s Early Reviewer Program FAQs below.


Which SKUs are eligible to be enrolled in this program?

SKU must = £15.00 and have fewer than 5 reviews. With products of less retail prices, we suggest using multibuy variations to reach the threshold retail price.

Is it available in the UK?

Yes but your UK reviews are shown in other EU platforms too. This is provided that they share the same ASIN. 

Am I guaranteed a 5 * reviews?

No, it is not guaranteed 5 *, you will get an honest review.

What’s an incentive for the reviews?

Reviewers get an Amazon gift card after the review is sent. 

Is it max 5 reviews that Amazon help with?

Amazon will continue to request customer reviews for a year or until you have 5 reviews.

How much does it cost? Am I paying per review?

£60.00 for each SKU. If you have a parent listing then you will just enrol one product. The charge applies as soon as you start getting 1 review.

So, based on the US account, the program is successful and will definitely help you get those early reviews. We hope to see this roll out to other EU platforms too. 

You may also like
Amazon Subscribe and Save Store
Subscribe & Save for FBA sellers
Amazon Product Details Tips
footer content

As Seen On


Enjoy this blog? Please spread the word :)