Amazon’s Early Reviewer Program: What You Need to Know ? When Amazon banned incentivised reviews many of us found very difficult to gather product reviews because most buyers simply don’t bother writing reviews. They are important to rank better in search and to get sales – there is no doubt on this. Recent Amazon announcement with a solution for this is a fantastic news. It is called Amazon Early Reviewer Program.
This a positive move from Amazon although currently available in the US only. Soon it will be here in the UK. Vine program for vendors has been very popular but was not accessible for 3rd party sellers.
What exact it is ?
This program is a way to incentivise reviews for new products. It is aimed at to help brand owners to gather early reviews. These reviews:
- Helps shoppers make smarter buying decisions
- Increases page views
- Increase click-throughs, and
- Ultimately sales
FAQs more info here>
#1 Is this available everywhere ? : Currently it is available only in the U.S. brand registered Amazon sellers.
#2 Is this available for everyone ? : It is only available for Brand owners so you’d have to apply for Brand Registry if you own the trademark. If you have not applied for your brand, find out more here
#3 Can I enrol all of my ASINS ? : In order for an ASIN to be eligible for the Early Reviewer Program, it must have fewer than 5 reviews and must be priced above $15.00.
#4 What is the cost?: A seller pays $60 for each SKU to be enrolled in the program chargeable once a SKU gains a review. The Early Reviewer Program will continue to gather reviews for a SKU for up to 1 year from time of enrollment, or until 5 reviews are received through the program, whichever occurs first. More info here>
#5 Can we select customers to write review ?: No, Amazon randomly selects customers from a list of all customers who have purchased products participating in the program
#6 What is the incentive for Reviewers? : They receive a small reward (a $1-$3 Amazon gift card, for example) after submitting their review that meets the community guidelines. Their review can be positive or negative.
#7 Early Reviewer Program reviews are denoted with an orange badge that reads “Early Reviewer Rewards.”
How to Enroll in Amazon’s Early Reviewer Program ?
#1. Enroll Your Brand in Amazon’s Brand Registry
#2. Upload your SKU with CSV from < Advertising tab >
#3. Upload upto 100 SKUs at one time
Whilst this program helps sellers speed up reviews gathering process there is no there’s no way to guarantee positive reviews. However, this is a better and much safer way to build reviews without spammy content for your new products on Amazon.