If you’re running Amazon PPC campaigns, getting bids right can feel like a constant headache. However, Amazon’s rule-based bidding strategy eliminates the guesswork, enabling you to achieve your marketing goals without the need for endless adjustments. You set a rule to chase sales while aiming for a specific ROAS (Return on Ad Spend), and Amazon adjusts your base bids up or down for each impression to match it. You can use their recommended ROAS or pop in your own value.

We ran a test in one account that usually sits at 20% ACOS (Advertising Cost of Sales), and the results were a pleasant surprise. Using a ROAS target, the campaign pulled in solid sales with just 6% ACOS – a massive efficiency boost!

So, why not give it a go today? It’s simple to set up in your Ads console. If you fancy a quick chat about your setup or need tips, get in touch – we’d love to help.