"If you've not tried Amazon PPC you seriously need to" Prabhat Shah @daytodayebay – Selling on Amazon seminar at ecommerce theatre
— Spring & Autumn Fair (@SpringAutFair) February 9, 2017
Amazon brought in challenging changes in 2016 for sellers, from increased search term capacity, ban of incentivised product reviews to introduction of bid + in sponsored Ads.
I have been working with Amazon since 2009 with retailers in various capacities and I have seen the changes first hand and kept adapting to it aiming get good result. Today, I was at the NEC Springfair to deliver talk on “Best practice for selling on Amazon”.
Being there for the first time I could not believe the size of the operation they have. Interestingly someone told it is smaller then what used to be! Outline of my talk were:
- Optimising your product to increase visibility on Amazon
- Winning the buy box
- Product Differentiation Strategy
- Getting the best out of Amazon Paid Ads
I was quite pleased to see the attendance and engage with sellers to answer all their questions. Please find below slide deck for your reference.
Amazon is a dynamic platform and challenging at many times. If you are looking for help I’d love to provide a day consultation. Please get in touch to discuss more.
