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Best practice for selling on Amazon – Spring Fair

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Amazon brought in challenging changes in 2016 for sellers, from increased search term capacity, ban of incentivised product reviews to introduction of bid + in sponsored Ads.

I have been working with Amazon since 2009 with retailers in various capacities and I have seen the changes first hand and kept adapting to it aiming get good result. Today, I was at the NEC Springfair to deliver talk on “Best practice for selling on Amazon”.  

Being there for the first time I could not believe the size of the operation they have. Interestingly someone told it is smaller then what used to be! Outline of my talk  were:

  1. Optimising your product to increase visibility on Amazon
  2. Winning the buy box
  3. Product Differentiation Strategy
  4. Getting the best out of Amazon Paid Ads

I was quite pleased to see the attendance and engage with sellers to answer all their questions. Please find below slide deck for your reference.

Amazon is a dynamic platform and challenging at many times. If you are looking for help I’d love to provide a day consultation. Please get in touch to discuss more.

 

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