If you’re running ads on Amazon, you’ve probably wondered how all your different campaigns work together to seal the deal. That’s where the Conversion Path Report comes in – a handy tool that lets you visualise the mix of ad products and formats leading to sales. It’s all about understanding the 90-day path customers take before they buy, across your entire ad setup.

What Does It Show?

The report maps out your customers’ journey to conversion, highlighting the top paths that end in a purchase. For example, it might show how video ads or display banners nudge shoppers along, with Sponsored Products often getting the last click credit. In this example, video and display paths fed into Sponsored Products sales – a clear sign to pump more budget into those upper-funnel ads to boost overall results.

Why It Matters for Your Strategy

By spotting these patterns, you can optimise spend. If videos or display are quietly building awareness that leads to Sponsored Products wins, increasing their budgets could drive more traffic down the line. It’s not just about individual campaigns; it’s the combo that counts.

Fancy a chat about your ad reports? Get in touch.