In the ever-competitive world of Amazon advertising, finding high-performing keywords can be like searching for a needle in a haystack. But what if I told you that Amazon’s Sponsored Brand campaigns offer a built-in feature that can reveal a treasure trove of high-converting keywords from your competitors? By targeting their ASINs, you’re essentially tapping into the search terms that drive sales for their products. Amazon’s algorithm scans the keywords that convert for those ASINs and serves your ads to shoppers using similar searches.

This isn’t just theory — it’s a proven strategy for expanding your keyword arsenal without endless brainstorming sessions. See the attached screenshot for a list of keywords against the targeted ASINs.

After running the campaign, head to your Search Term Report. This is where the magic happens — you’ll see a detailed list of the keywords that actually triggered your ads, along with sales figures. You can then launch a KW campaign using this list of proven-success keywords.