Amazon

How to manage Content changes, Q & A and Reviews on Amazon Vendor Central

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Amazon is an important growth channel for most brands, and with that growth, there is a high demand to maintain the channel with the correct content, reviews and consistent customer support.

There are many tools to manage the Seller Central side, but if you are a Vendor there aren’t many tools in the market. No matter what, there is still a need to know what customers are saying about our products on Amazon, and to reflect on them as a brand in the best way possible. 

At the same time, it would be ideal to monitor customer reviews in real time and respond accordingly.  This is exactly what reviewbox does. You can use reviews to upgrade and improve your product.

With Reviewbox, we can monitor how quickly we respond and what we’re saying.

 

Reviews are important and have a positive impact on our business. We are at the stage where consumers have stopped noticing the difference between a brand and Amazon brands, just because on the latter product there is a massive amount of reviews.  This is why it is important to keep improving your brand perception by reaching out to your customers through reviews and questions. 

Whilst working our back off to maintain positive reviews we get hit by constant fake reviews. It is impractical to manually monitor all reviews when you have 3k products within your Amazon Vendor account. But with reviewbox you can follow all reviews and see the trend of spam reviews, good or bad and report them to Amazon for removal.

When consumers ask questions on Amazon it is important to answer them in a timely manner. Many consumers will go to the questions section with a question in mind, and having answers helps even if they are not going through the purchase cycle. With reviewbox, you can monitor and answer all questions.

The ultimate aim for maintaining good reviews and Q & A is to maintain trust with Amazon content.

 

 

Another problem Vendors face, are content changes that happen without giving you notice. This is because retailers contribute to the product content and many times Amazon takes the changes and reflects for consumers to see. This may not be within the brand guideline and often they may be full of “keywords” without making any sense. To monitor all of these manually is a nearly impossible task, especially with everything else going on with your Vendor account.  With copybox you can get notified via email when your content is updated, and you’ll know exactly what’s changed, including titles, key features and product descriptions.

Image result for getreviewbox

Both of these: reviewsbox and copybox are powerful tools for Vendors and they work on all Amazon platforms. Let us know how you found them.

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