Competitor analysis is a very useful exercise for any eBay seller. Some sellers may monitor their top selling items against their competitor, and others may simply want to find out what the top selling products are in a category, and benchmark against them.
Whatever the case, our aim in all situations is to learn what’s going on in the industry and take action to beat the competition. To do this you may have used various other tools in the past, but today I’d like to introduce Shelftrend which gives live data on 500 products.
What can shelftrend do?
I have been using Shelftrend in the past few months in my eBay courses and one to one coaching. Every time I talk about this tool and use it with online sellers, we have discovered something new about the competitor. This tool can be useful in four main ways:
#1 Learn product keywords from top selling items: You will be able to download listings as a CSV file and this opens up a lot of options.
#2 Find out the best performing price: The product listing file can help you understand top performing product prices.
#3 Find out product promotions and multibuys: You find out if anyone is running any promotions on products to be top sellers.
#4 Research into other country marketplaces: You can explore the popularity of your product in Germany for example before you spend time localising your product content.
Here is a slide deck to show more details:
Competitor analysis is an ongoing process for any eBay seller and it helps you to create new product opportunities and make your current offering competitive. We are here to help and our account audit service would be the right fit if you are looking to get a full competitor analysis and recommendations on your eBay business growth. Find out more here >>