Personally, I do read product reviews on Amazon before purchasing anything. This becomes more important when I am spending bit more money on any product. I believe it is the same case for many of us. This is something Amazon is taking very seriously and giving importance to new and most helpful reviews as a part of new change is Amazon Reviews Algorithm which is already rolled out in the US and will follow to other countries eventually.
I have sometimes doubted if these reviews are really true. I have found some reviews very comprehensive and I question if somebody really has spent that amount of time writing it ? Perhaps no, perhaps yes but I am fully aware that there are several reviews site that encourages product reviews with a compensation. It is good for retailers to boost their white labelled products but not of buyers. Good news is that Amazon is already on legal battle with fake review site companies. So, if you are thinking of going this way perhaps you should reconsider.
Not surprisingly, I have had few inquiries about getting quicker reviews with highly regarded retailers in the past, some of them trading in the UK for over 80 years. I understand it is not easy to get reviews from customers but I have kept myself away from recommending fake ones though I was not liked to be saying this.
Now, you know that new review system will give more preference to new reviews, reviews from verified accounts and reviews that get the most votes from buyers
as a UK retailer what is the best way to get more product reviews on Amazon ?