If you’re selling on Amazon and eyeing bulk buyers, it’s high time to dip your toe into B2B advertising. Amazon now lets you create ads aimed straight at business customers – think offices, wholesalers, or trade pros stocking up.
How to Get Started in Minutes
- Spot your stars: Head to your Business Reports in Seller Central. Pull the top-selling ASINs among B2B buyers.
- Set up the campaign: Create a Sponsored Products toggle on B2B targeting, and feed in those ASINs. Amazon handles the rest, serving your ads to verified business accounts.
- Budget wisely: Start small – say £50-100 a day – to test the waters without risking the farm.
We gave it a whirl on one of our accounts last week, targeting a handful of high-volume ASINs. The results are fantastic!
- B2B ROAS: A whopping 16.07 (that’s return on ad spend, for the uninitiated).
- Account average (same period): 3.78.
We’re talking over 4x the efficiency.
Don’t sleep on this. Launch a test campaign today, track for a week, and scale the winners. If you’ve got questions or want a quick audit of your ASINs, get in touch.
