eBay collections launched in 2014 is an interesting development to attract potential customers for latest trends. I have mostly watched items that I am thinking of buying and now that I have discovered collections, it is my favourite options as I can see when seller adds to the collection. It is more personalised keeps me in track of latest trends.
Take a look at this “Tech it out” collection. Its follow feature helps those interested to keep upto date with the products they love. There is also selection of popular collections on eBay Today board. As a seller, you can now create collections based on customer’s interest and increase the chance of your products being viewed and hopefully conversion as some point. It is also good idea to include collections on your email marketing encouraging them to follow you and increase the chance of repeat buys.
If you have already tried eBay collections, let us know how useful it has been for you?