Does Amazon’s Brand Tailored Promotions basically give everyone 10% off? Not at all, and this misconception is preventing brands from achieving their full potential.
Brand Tailored Promotions aren’t blanket discounts chucked at everyone. They’re clever, targeted offers shown only to specific groups Amazon identifies from shopper behaviour – like cart abandoners, product browsers, in-market audience, or lapsed customers.
In plain terms: these are folks who looked but didn’t buy at full price. You’re not slashing margins on loyal buyers; you’re turning hesitation into sales. The discount isn’t nicking profit you were guaranteed – it’s unlocking demand that was already slipping away.
The real choice isn’t full margin versus discounted; it’s discounted margin versus no sale at all.
Done right, these promotions are one of Amazon’s most controlled, low-risk tools – far better than sitewide coupons or price cuts that hit everyone. In one account we saw, over a period, they generated around £6,200 in sales that might’ve gone elsewhere.
If you’re not using them, give it a go and set up 10-15% off for abandoners and track the uplift.
