Bol.com is the largest online shopping retailer in the Netherlands and Belgium. With over 55% of the population shopping at bol.com, the platform reaches a wide range of consumers, taking advantage of fast and free deliveries.
Bol.com offers advertising services that allow sellers to increase their product awareness. Currently, 25% of the sellers are using bol.com advertising. So, here is a huge opportunity to grow sales on the platform through advertising.
Bol.com advertising allows three key targets:
- Search result pages
- Category pages
- Product pages
Advertisers can choose products, budget per day, campaign duration, ACoS target, keywords ( automatic or manual ), CPC (by product or keywords) and advertising location ( Netherlands or Belgium). There is flexibility and is comparable to Amazon advertising.
We’ve been working with one of our existing Amazon advertising clients to help them increase sales via advertising on Bol.com. The results are all positive:
- 5 x times increase in total sales
- 5% Ads conversion rate with 10% Advertising Cost of Sales
- 71% of the total sales from the Netherlands and 29% from Belgium
- 40% of the sales via advertising
If you are looking for some sales growth on Bol.com, we’d be happy to book a call and discuss more.