[slideshare id=39142998 &sc=no]
We know International Trade on eBay is going to Grow and this demands Translations Tools for UK retailers. I have found few Retailers using Google Translate to list their stock for eBay Germany and other marketplaces. It is interesting to see some positive result. It is also fascinating to know customer messages are also being handled through the use of Google Translate. It is not 100% accurate but it’s free and seems to be working fine.
Top Tip: Use Bilingual Text in Customer messages as many can understand English.
I have recently discovered free tool called “DocTranslate” which allows us to quickly translate Word, Powerpoint, Excel, Txt and Xml documents without losing the layout. This is a handy tool for eBay UK Retailers as you can upload your eBay UK listings and get it translated in Germany. Please scroll through the slides below that shows you how it can be done and the result.
Please be warned it is not 100% accurate it worths a try.
I have posted this tool on Web Retailer Forum for feedback. Please post your experience there.
Tens of thousands of small and medium sized UK businesses utilise the power of the Amazon UK Marketplace to reach a wider audience. Using Amazon’s tried and tested platform, businesses are able to offer their products for sale on all of Amazon’s websites throughout Europe and the rest of the world – reaching tens of millions of potential customers.
This course will provide information on how your business can sell your products on Amazon – one of the top 10 most popular websites in the UK.
During the course of the day, we will provide information and tutorials on –
- Account Setup
- Seller regulation (how to comply with DSR and offering a returns policy)
- How to optimise your Amazon listings to gain targeted sales, marketing your business on Amazon and store profile enhancement
- Managing your orders (dispatch, delivery expectations, vacation settings and choosing the right courier)
- Customer relationship management (handling queries, complaints and returns)
- Analysing and tracking performance
- Fulfilled by Amazon – is it worth it?
- Amazon web stores
- Checkout by Amazon
- Amazon online resources
This is a beginner to intermediate course, so if you are a well-established seller or someone exploring this option – there will be something for you on the day.
The event mainly concentrated on helping businesses
· Export their products using eBay to US, Spain, Germany, Australia, France and Italy.
· Getting Most Out of Email Campaigns and add Sales to their Online Business
· Create a Engaging website
It was a successful event in which Willem from Webinterpret gave meaningful insight on selling internationally through eBay and Amazon. It was surprising how easy it can be to sell abroad through eBay and grow your local business online across the border. This followed by Prabhat’s talk on how email marketing can be implemented easily in a business without any external help. This talk focused on creating good relation with the customers through appropriate Email messages at right time and generate additional revenue.
The event ended with Joel’s very engaging talk on how owning your own website can help your brand be recognised better. The talk made businesses realise building a website focusing on their customers is the best way go forward.
Find out More about All Future Events on our Official site www.onlinesellerwales.com
[slideshare id=34230464 &sc=no]
Cardiff’s second FREE Online Seller Wales event! We are offering you a fantastic venue and exciting topics in Internet Retailing that will help you grow (or start!) your online business. Expect to meet like minded entrepreneurs and industry experts and hear the latest trends in the industry.
We have 45 places for Online Sellers,Agencies & Students. Book NOW!
Thursday, 15th May, 2014
6:30 pm – 21:00
Digital Cardiff Showcase, Cardiff Council County Hall, Atlantic Wharf, CF10 4UW
1. An eBay Seller’s Guide to Cassini Search
35 Minutes ( 6:45 – 7:10 )
“One of the wonderful things about eBay is that if buyers are able to find what they want, then buyers are happy, and sellers, of course, are happy too because they are being connected to those buyers.” – Hugh Williams, eBay
Cassini is a piece of technology that is really going to enable us to do that even better than we do today. eBay Cassini search now live on all eBay sites. It is simply eBay’s search engine and understanding how it processes information will help you connect with your buyers.
This talk aims to help you understand the facts on Cassini Search and how you can ensure that you are using it to your advantage.
Speaker: Dan Burnham has over 15 years’ experience of retail and ecommerce and currently leads the Account Management Team responsible for the management and business development of eSellerPro’s customers and partners. His focus is on building a world class customer experience and driving customer growth.
2. Amazon Repricer Inside and Out
25 Minutes ( 7:15 – 7:40 )
There are many factors affect to win a magical Amazon Buy Box and it is not only the price. It is very important to learn how to get buy box as this means sales or no sales! Amazon Repricer can help you gain this buy box.However, all Repricers are not the same.
Most Repricer bases their decisions on other seller’s prices. However, there are some clever ones which learn sellers profile and change the prices only when needed to win Buy Box.
According to unconfirmed data Amazon Repricer is responsible for 80% of Amazon sales and this talk will help you understand how Amazon Repricer works and helps you to choose the best one that works for you.
3. How to Increase your Sales with Google Shopping Ads ?
25 Minutes ( 7:45 – 8:10 )
To make it easier for you to connect with these consumers and promote your products on Google, Shopping campaigns are being introduced, a new campaign type for PLAs. Shopping campaigns streamline how you manage and bid on your products, report on your performance, and find opportunities to grow your traffic from Google.
I have personally seen Google Product Listing Ad being a success and it is now top source of sales for quite a lot of on-line sellers in the UK.
If you are an Online Seller this is a must attend talk. This aims to help you understand what you can achieve in 2014 through Google Shopping Campaigns.
Speaker: Prabhat founded Online Seller Wales with an aim to educate online sellers in areas of marketplace (eBay, Amazon, Rakuten Play) and Digital Marketing.
4. 7 Trust Tweaks For Profitable Online Selling
25 Minutes ( 8:15 – 8:40 )
Building a sustainable online business is much easier when your customers trust you. You keep customers longer – and they buy more. And your future business involves online conversation as much as it does conversion.
In this session, you’ll be taken through 7 online tweaks you can make, to build trust with customers faster and sooner.
Speaker: Philippa Davies is a psychologist and web editor, who helped integrate JohnLewis.com into the main business. She’s made an online shop, apps, e-books and vooks and she runs WordPress Users Wales. Author of 11 books, her self-published e-book ‘The Gritties’ is being made into a tv film.
How to Reach Cardiff Council County Hall?
- By Train – A train service runs from Queen Street Station to Cardiff Bay Station leaving 4 times an hour in both directions. Please visit www.nationalrail.co.uk for details.
- By Car – East – M4 junction 33, follow signs to Cardiff Bay ; West – M4 junction 29, follow signs to Cardiff Bay
Parking: Free parking available at Cardiff County Hall and in the Red Dragon Complex opposite where charges do apply.
- By Bus – The Bay Car Bus service leaves Central Station 7 days a week. It runs through the city to Cardiff Bay every 10 minutes in the daytime and every 15 minutes at other times. Passengers arriving by rail can catch the Bay Car using their rail ticket at no extra charge. Please visit www.cardiffbus.com for details.
Have you ever seen “Active (with quality alert)” in your active listings? These alerts appear when your listings are missing some information which is vital for your consumers to find your product.
Amazon listings are like catalogue and buyers search for products narrowing down the product specifics/details. If your listing is incorrect or incomplete buyers cannot find them you lose out in sales. It is very common to find missing browse nodes on Amazon listings. This is easily missed which means your product won’t appear when buyers look for your product navigating through categories. It is very important to get the basics right on Amazon listings and looking into “quality alert” is priority task. You can also view Amazon Forum for ongoing discussion on this.
It is very easy to find your listings with quality alert. Simply locate your defected listings from Seller Central account àUnder Inventory > Manage Inventory > Improve Listing Quality
I have few Screenshots below that shows you one the way of downloading this report. The end result is the same, you will get list of products which –
- don’t have images
- don’t have description
- don’t have browse nodes
- don’t have product specifics like colour, size
Give it a go and please comment below if you find anything!
I must admit I was not aware how clever Amazon Repricer can be until the #oswtalk evening. Most importantly most don’t Reprice et all.
— Dan Wilson (@wilsondan) January 30, 2014
We are aware there are many factors affect to win a magical Amazon buy box and it is not only the price. This is why I wrote a post on “Why Amazon Repricing Tool DOES NOT always work?” It is very important to learn how to get one as this means sales or no sales! So, I asked how can we be sure that we will win buy box with Amazon Repricer?
Most Repricer base their decisions on other sellers prices, this is the one and only reason for Amazon Repricer not to work.
Are you trying to say all Repricers are not the same ? #oswtalk
— Prabhat Shah (@ONSWales) January 30, 2014
However, there are some clever ones! According to unconfirmed data Amazon Repricer is responsible for 80% of Amazon sales and if your Repricer doesn’t show this, change Repricer.
All Repricers are not born the same – they get their data in different ways, and use vastly different methods to Reprice. Some lower quality Repricers use bots to “scrape” Amazon for data, a completely unreliable technique that doesn’t get accurate information. So, it is critical to find the best one for business success and when you find the best one try your best to be a better seller.
Then we moved on to another aspect of Amazon Repricer which is increasing profit margin! We would all like more from every sale, don’t we?
This is possible by winning Amazon Buy Box and the HIGHEST possible price instead of the lowest. Amazon Repricer does not only lower the prices it can also raise the price of your product depending on the circumstances. This is what I found very clever. The Buy Box looks at seller performance and price. If your seller performance is good and within target mentioned below, your price can be higher than the other seller and you can still win Amazon Buy Box.
- Order defect rate: < 1%
- Pre-fulfilment cancel rate: < 2.5%
- Late shipment rate: < 4%
So, a good Amazon Repricer helps to understand the HIGHEST price you can go, with individual seller performance.
Amazon Repricers helps you to stay competitive in an ever-changing marketplace and now you know this does not mean you have to lower the prices all the time. If your rating is low you need to lower the price but most importantly if it’s high you don’t have to. This is where you start winning the game on-line! I recommend you to review your Amazon Business Report every week and take action if there is any issue. This is what will keep you competitive and this is the best way to get better result out of your Amazon Repricer.
Traditional rule based Amazon Repricers don’t always take your seller performance into account, but algorithmic ones adjust automatically. This is the key difference between the two. A good Repricer balances your sales and profit margins and sometimes winning less Buy Box at a higher price or vice versa. A Good Amazon Repricer can actually help you to beat event Amazon !
@day2dayebay Hey Prab, just checking in on #oswtalk. Not a topic I know much about but interesting nonetheless 🙂
— Steve Morgan (@steviephil) January 30, 2014
Here are few things that you can takeaway:
- Deliver Great Customer Service
- Make a rule to Review you Amazon Seller Performance
- Check if Amazon Repricer is Rule Based or Algorithmic
- Algorithmic Amazon Repricer gives you better result because it looks at your Seller Performance.
- High value, high margin and high volume products benefit the most from Algorithmic Repricer
I hope you can now make an informed decision whether to use Amazon Repricer and how to choose the best.
The topic for next Tweetchat is “Getting top of eBay Search Result”.
Anyone would like to get involved in weekly #oswtalk ? Topic "Getting top of eBay Search Result".
— Prabhat Shah (@ONSWales) January 30, 2014
If you are expert in this field please do reply tweet above and I will organise a chat!
Note: #oswtalk was planned to be a weekly chat on anything everything e-Commerce. Unfortunately, I was unable to get any expert for this week. If you are interested in helping e-Commerce business for greater good please reply my tweet above.
One thing I really like about Amazon is ease of listing inventory in multiple sites like Germany or France. This is definitely right way forward to expand your sales out of the UK. eCommerce is growing without any borders and Amazon is helping you to realise this building your business.
Recently, I discovered a tool called Build International Listings that claims to save you time and enable you to create and update listings at the same time across multiple Amazon Europe marketplaces. It is simple to use this tool
Step 1: Select a Source Marketplace where your listing exist
Step 2: Identify the target Marketplace
Step 3: Apply pricing rules
- % above the source marketplace – Use this option if your source marketplace is UK and target marketplace is Germany. This safeguards you from the unanticipated changes. This is how it works
Percentage above the source marketplace price
10 X 1.05 X 1.2728
- The Current Daily Exchange Rate at the time of creation of your listing on Amazon.de is 1 GBP = 1.2728 EUR
Fixed amount above the source marketplace –
Fixed amount above the source marketplace price
(10+1) X 1.2728
- Same price as source marketplace – Use this option if your source and target marketplace is any EURO countries.
Step 4 Ceate a connection between the source marketplace and target market
And you’re done. Allow some time for listing to build and your listings will appear in your target market place. There are few things you need to consider:
- Check you Shipping settings
- Check your descriptions text language
- You can always go back and update this rules