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Amazon Strategies Amazon Training eCommerce

Selling your products to Europe: Build International Listings with Amazon

 

One thing I really like about Amazon is ease of listing inventory in multiple sites like Germany or France. This is definitely right way forward to expand your sales out of the UK. eCommerce is growing without any borders and Amazon is helping you to realise this building your business.

Recently, I discovered a tool called Build International Listings that claims to save you time and enable you to create and update listings at the same time across multiple Amazon Europe marketplaces. It is simple to use this tool

Step 1: Select a Source Marketplace where your listing exist

Step 2: Identify the target Marketplace

Step 3: Apply pricing rules

  •  % above the source marketplace – Use this option if your source marketplace is UK and target marketplace is Germany.  This safeguards you from the unanticipated changes. This is how it works

Percentage above the source marketplace price

5%

10 GBP

10 X 1.05 X 1.2728

13.3

  • The Current Daily Exchange Rate at the time of creation of your listing on Amazon.de is 1 GBP = 1.2728 EUR

Fixed amount above the source marketplace –

Fixed amount above the source marketplace price

1

10 GBP

(10+1) X 1.2728

14.00 EUR

  • Same price as source marketplace – Use this option if your source and target marketplace is any EURO countries.

Step 4 Ceate a connection between the source marketplace and target market

And you’re done. Allow some time for listing to build and your listings will appear in your target market place. There are few things you need to consider:

  1. Check you Shipping settings
  2. Check your descriptions text language
  3. You can always go back and update this rules
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