Reaching new audiences and maximizing sales on Amazon involves mastering Sponsored Display tactics. This versatile tool, available on and off Amazon, Twitch, and third-party sites, empowers advertisers to showcase their entire product portfolio easily. According to expert analysis, brands leveraging Sponsored Display alongside Sponsored Brands and Products witness up to +9% YoY sales growth, showcasing its pivotal role in enhancing ROAS.
Sponsored Display Targets:
- Individual Product Targeting: Strategically select individual products, including those within your brand, to display ads on their product detail pages. Elevate brand loyalty by showcasing complementary items, fostering purchase consideration, and driving engagement.
- Display Product Targeting Groups: With the latest addition, you can now target 50 groups, such as “Higher-Priced Similar Products,” “Lower-Rated Similar Products,” and “Most-Viewed Similar Products.” While not eligible for all products, this segmentation feature provides a nuanced approach.
Sponsored Display Group Targets
Sponsored Display Group Targets are not available for all products
“Filtering and segmentation features within Sponsored Display offer a streamlined approach for brands to launch and test campaigns. This innovation, particularly in an underutilized ad type, aligns seamlessly with the surge in holiday traffic. A compelling strategy to explore across top ASINs.”
For comprehensive guidance on mastering Amazon Advertising: