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Amazon Ads

Amazon Sponsored Display Targeting Ads

Reaching new audiences and maximizing sales on Amazon involves mastering Sponsored Display tactics. This versatile tool, available on and off Amazon, Twitch, and third-party sites, empowers advertisers to showcase their entire product portfolio easily. According to expert analysis, brands leveraging Sponsored Display alongside Sponsored Brands and Products witness up to +9% YoY sales growth, showcasing its pivotal role in enhancing ROAS.

Sponsored Display Targets:

  1. Individual Product Targeting: Strategically select individual products, including those within your brand, to display ads on their product detail pages. Elevate brand loyalty by showcasing complementary items, fostering purchase consideration, and driving engagement.
  2. Display Product Targeting Groups: With the latest addition, you can now target 50 groups, such as “Higher-Priced Similar Products,” “Lower-Rated Similar Products,” and “Most-Viewed Similar Products.” While not eligible for all products, this segmentation feature provides a nuanced approach.

 

Sponsored Display Group Targets

Sponsored Display Group Targets are not available for all products

 

“Filtering and segmentation features within Sponsored Display offer a streamlined approach for brands to launch and test campaigns. This innovation, particularly in an underutilized ad type, aligns seamlessly with the surge in holiday traffic. A compelling strategy to explore across top ASINs.” 

_____________________

For comprehensive guidance on mastering Amazon Advertising: 

You may also like
Amazon Sponsored TV: Transforming the TV Advertising Landscape for Brands
Top of the Search Video Advertising on Amazon
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